The Current State of Digital Marketing in Healthcare

OVERVIEW:

Budgets are rebounding. Digital strategy is the number one hot job. Marketers are accelerating efforts in personalization. These are just a few of the insights you’ll learn in this webinar on the 2021 Digital Healthcare Marketing Trends Survey results. As you navigate digital marketing post-pandemic, the results of this survey will shed light on how COVID-19 impacted everything from digital transformation efforts to telehealth adoption to digital ad spend. The survey also has all the key staffing, budgeting, and website benchmarking data you’ve come to rely on. Created in partnership with eHealthcare Strategy & Trends, this research helps health care marketers get new insights and see where you need to invest to stay competitive in 2022.

LEARNING OBJECTIVES:

At the conclusion of this session, participants should be able to:

• Describe how the pandemic shifted priorities and investments.
• Recall where organizations are investing when it comes to virtual care capabilities.
• Explain what leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending.

TARGET AUDIENCE:
Public Relations/Marketing professionals

SPEAKER:
Ben Dillon, MBA
Chief Strategy Officer, Geonetric

Ben Dillon is the chief strategy officer at Geonetric, a health care digital agency that works with health systems, hospitals and clinics around the country. A sought-after speaker, writer, and blogger, Ben is an influential voice in health care marketing, helping organizations embrace online strategies to engage health consumers. He serves on the editorial advisory board of eHealthcare Strategy & Trends and is a past-president of the Society for Health Care Strategy and Market Development (SHSMD).